Create A logo
This brief was to come up with a concept for a new channel based on one of the five following areas:
(Initial ideas for the logo)
After a lot of thought , we decided to changed the name of the brand to ‘MOMENTUM’. We decided to do this due to the fact that we felt that the I'm Possible did not entirely suggest travel and we felt using a word such as Momentum does suggest movement and therefore links better. We also decided to have a change of the overall look of the logo design to represent futuristic transport methods. After several attempts we came up with a new logo which we thought would effectively promote the channel.
(Above is the final logo for 'Momentum')
The logo above is the logo we decided on for the 'Momentum' brand due to the fact that we felt that the logo suggested futurist transport. After we had decided on the finished logo we then put together somethings which the logo would be expected to go. Below are images for the logo in use on mock up business card and letter heads, along with merchandise (in this case a cup).
Although we believed that we had came up with a good idea, when it came to presenting the idea to other peers they felt that we had gone one step to far. This is because they felt that the idea of I'm Possible was better and they felt that the logo idea that we had come up with (see below) was in fact better than what we had decided to go with. From this feedback me and the other members of the team decided that we would go with the I'm Possible brand and decided that we would fine tune the logo.
(Logo that tested the best)